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@a企业管理@Aqi ye guan li@x市场营销学
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@a普拉哈拉德,@Apu la ha la de@bC. K.@g(Prahalad, C. K.)@4著
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@a拉马斯瓦米,@Ala ma si wa mi@bV.@g(Ramaswamy, Venkat)@4著
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消费者王朝:与顾客共创价值/(美) C. K. 普拉哈拉德, 文卡特·拉马斯瓦米著= The future of competition:co-creating unique value with customers/C. K. Prahalad, Venkat Ramaswamy/王永贵译.-第1版.-北京:机械工业出版社,2005.06