@a广告主对大众媒体的影响与控制@Aguang gao zhu dui da zhong mei ti de ying xiang yu kong zhi@e基于广告话语权视角@d= Advertisers' influence and control over the mass media@efrom the perspective of the discourse power in brood advertising communication@f王凤翔著@zeng
@aAdvertisers' influence and control over the mass media@efrom the perspective of the discourse power in brood advertising communication@zeng
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@a基于广告话语权视角@Aji yu guang gao hua yu quan shi jiao
606
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@a广告@Aguang gao@x传播媒介@x研究
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@a王凤翔@Awang feng xiang@4著
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@aCN@b郑州旅游职业学院@c20131001
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广告主对大众媒体的影响与控制：基于广告话语权视角= Advertisers' influence and control over the mass media：from the perspective of the discourse power in brood advertising communication/王凤翔著.-第1版.-北京：社会科学文献出版社，2012.12
