@a隐喻营销@Ayin yu ying xiao@e洞察消费者真正需求的7大关键@f(美) 杰拉尔德·萨尔特曼, 林赛·萨尔特曼著@F( mei) jie la er de sa er te man, lin sai sa er te man zhu@d= Marketing metaphoria@ewhat deep metaphors reveal about the minds of consumers@fGerald Zaltman, Lindsay H. Zaltman@Fg鹂嘉图译@zeng
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隐喻营销：洞察消费者真正需求的7大关键/(美) 杰拉尔德·萨尔特曼, 林赛·萨尔特曼著= Marketing metaphoria：what deep metaphors reveal about the minds of consumers/Gerald Zaltman, Lindsay H. Zaltman.-第1版.-杭州：浙江人民出版社，2014.03
