@a品牌运营与企业利润@Apin pai yun ying yu qi ye li run@f(美) 尼克·雷登著@d= Profit brand@ehow to increase the profitability, accountability and sustainability of brands@fNick Wreden@g李中等译@zeng
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@a本书中文简体字版由Kogan Page Ltd.通过Big Apple Tuttle-Mori Agency, Inc.授权机械工业出版社在中华人民共和国境内独家出版发行
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品牌运营与企业利润/(美) 尼克·雷登著= Profit brand：how to increase the profitability, accountability and sustainability of brands/Nick Wreden/李中等译.-第1版.-北京：机械工业出版社，2007.01
