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整合营销传播：创造企业价值的五大关键步骤= IMC-the next generation：five steps for delivering value and measuring returns using marketiong communication/(美) 唐·舒尔茨, 海蒂·舒尔茨著/王茁, 顾洁译.-第1版.-北京：清华大学出版社，2013.06
