@a营销冠军:提升营销影响力使之真正成为企业的核心@Aying xiao guan jun :ti sheng ying xiao ying xiang li shi zhi zhen zheng cheng wei qi ye de he xin@d= Marketing champions:practical strategies for improving marketing's power, influence, and business impact@fRoy A. Young, Allen M. Weiss, David W. Stewart著@g屈云波, 胡利杰译@zeng
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营销冠军:提升营销影响力使之真正成为企业的核心= Marketing champions:practical strategies for improving marketing's power, influence, and business impact/Roy A. Young, Allen M. Weiss, David W. Stewart著/屈云波, 胡利杰译.-北京：企业管理出版社，2007.07
